Chicken & Apricot Raw 1kg – Box of 12

How we make our raw

Making raw food diets for dogs can be rather simple. Today there are many in the market so why is it that all chicken is not the same or beef or any other meat or food? In essence it really comes down to the quality of the materials used and the way the meat is processed.

Take the vast majority of producers and you’ll find they buy their material frozen and when its time to process it they defrost It which take a number of days, mince it, package it and refreeze it. This is normal practice and something the majority do successfully. The result being that you produce a homogenous mix of consistent colour and texture, some might say a pate like mix despite the chunky texture at the point of mincing. Whilst there is little wrong with this we do things a little differently.

To create a quality product its essential that you use quality material. Cheap cuts of meat that are high in fat or simply using offal are cheap ways to make a food but doesn’t give you a quality food. Whilst for some diets you do want a little offal it shouldn’t be the majority of the food. This often results in a fatty and often smelly food and whilst your dog might like the smell doesn’t mean its the best for him or her.

Just like human food high quality fresh ingredients are key to making a great food. We only use UK sourced meats,(foreign meats can be cheaper) often locally sourced from trusted suppliers. If you take our beef for example we offer a regular 60% lean beef and a 85% extra lean beef which is pretty similar to your  Sunday roast in terms of fat.Its also from an abattoir about 60 miles from our factory and was mooing just a day or two prior to arriving at our facility

We take our quality material and process from frozen, we don’t defrost, our food is frozen at the abattoir and defrosted by the end user ensuring the highest level of freshness. To make our food we simply take material from the freezer, mince it at -18 and bag it. If we need to add offal or vegetables these are added just prior to bagging. Our process is automated and from frozen material to finished product takes just a few minutes.

We believe we produce the chunkiest mince on the market. All of our boneless meats are minced at 30mm and that means its chunky!, really chunky! And we do chunky like no other. Our meats with bone are typically processed on a 20mm plate which is some way beyond the norm. Overall our product is honest, you can see every particle, we can’t add water or ingredients of a lesser quality and whilst you will see fat for example you can see every drop of it

So, next time you’re looking at a pack of raw dog food ask yourself.

1. What cut or cuts of meat have been used

2. What’s the ingredient ratios

3. How has it been processed

4. Is the quality of the product in the packaging rather than the food itself.

Remember, not all foods are created equally, here at Finer By Nature we pride ourselves on producing quality foods and that are Simple, Honest and Perfect

Happy shopping!